Data protection declaration and data protection information as well as information on any consent you may have given

As the body responsible under the data protection regulations, we assure you that the collection, storage, modification, transmission, blocking, deletion and use of your personal data in our company to protect your personal data is always in accordance with the applicable data protection regulations and other legal requirements.

Collection of personal data by us

As part of the order process, we use the customer data form to request various personal data from you, which you transmit to us together with the other data of the order by sending your order. Accordingly, we only collect the personal data you have transmitted. We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.

When you contact us via our contact forms or by e-mail, we request various personal data (your e-mail address, possibly your name and telephone number and other data required for the process), which you provide by submitting the contact form and send us confirmation of our privacy policy. Accordingly, we only collect the personal data you have transmitted in order to be able to process your request. We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.

Purposes of the collection, processing and use of personal data and any consent given

The collection of your personal data by us within the framework of the order process or the establishment of contact as well as their subsequent processing and use takes place for the fulfillment of our own business purposes within the framework of the concluded contractual relationship.

If you create a customer account, the personal data will be collected, processed and used for the purpose of not having to re-enter the personal data for future orders.

If you have given your consent to receive our newsletter, your email address will be collected, processed and used for your own advertising purposes. In this case you have given the following consent:

“I agree to being informed about interesting offers by email and therefore consent to my email address being included in the newsletter distribution list. This consent can be revoked at any time and without giving reasons with effect for the future.”

Withdrawal of consent

If you have given your consent, you can revoke this consent at any time and without giving reasons with effect for the future. For this, just send an informal message.

Use of cookies

In order to be able to make our services available to you more individually, we use so-called cookies. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Transmission of personal data to third parties

We only transfer your personal data to third parties to the service partners involved in the execution of the contract, e.g. B. the logistics company commissioned with the delivery and the bank commissioned with payment matters. In cases where your personal data is transmitted to third parties, however, the scope of the transmitted data is limited to the minimum required.

IP address anonymization
Every device on the Internet needs a unique address, the so-called IP address, to transmit data. The at least short-term storage of the IP address is technically necessary due to the way the internet works. The IP addresses are shortened before any processing and only processed further anonymously. The unabridged IP addresses are not stored or processed.

Geolocation down to state/region level
A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can conclusions be drawn about the specific place of residence of a user from the geographic information obtained in this way.

Retrievability of the consents you have given

You can use this document to retrieve the content of any consent you may have given at any time.

Your rights

You have the right to receive information about the personal data stored about you free of charge. We may ask you to contact the address given in the provider identification with corresponding inquiries. If the personal data we have stored about you is incorrect, the data will of course be corrected if you notify us accordingly.

You also have the right to revoke your consent to the storage of personal data stored about you at any time and without giving reasons with effect for the future. For this, just send an informal message. In the event of a corresponding notification, the personal data stored about you will be deleted, unless the relevant data is still required to fulfill the obligations of the concluded contractual relationship or legal requirements prevent deletion. In this case, the relevant personal data is blocked instead of being deleted.

With all data protection inquiries, we ask you to contact the address given in the provider identification.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data.

Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offering being collected by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: .

You can find out more information about the use of data for advertising purposes by Google, setting and objection options on the Google websites: ("Use of data by Google when you use our partners' websites or apps"),
("Use of data for advertising purposes"), ("Manage information that Google uses to show you advertising") and
(“Control what ads Google shows you”).


We have included YouTube videos in our online offering, which are stored and can be played directly from our website. These are all integrated in "extended data protection mode", ie no data about you as a user is transmitted to YouTube if you do not play the videos. The data mentioned in paragraph 2 will only be transmitted when you play the videos. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the data protection declaration. There you will also find further information on your rights and setting options to protect your privacy: . Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield,

Facebook Audiences Retargeting

The Custom Audiences retargeting pixel (Javascript code) of the social network Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA, is integrated on the Café Kraft pages. When you visit the Café Kraft website, this code establishes a connection between your browser and the Facebook server so that Facebook receives the information that you have visited our site with your IP address. The process is used to enable Café Kraft to display advertisements to a defined audience on Facebook.

We would like to point out that as the provider of the site, we have no knowledge of the content of the data transmitted or how it is used by Facebook.

For more information, see Facebook's data policy at .

If you do not want data to be collected via Custom Audiences, you can deactivate Custom Audiences here .

You must be logged in to Facebook for this.

dispute resolution

The European Union has set up an online platform (“OS platform”) for the out-of-court settlement of consumer disputes. The platform can be found at .
We are not obliged and fundamentally unwilling to participate in a dispute settlement procedure before a consumer arbitration board.

Contact Person

It is best to address further questions regarding data protection directly